Our Values

Our Values

NotMilk is fresh plant-based milk made here in New York City and sold only in New York City. In a nutshell we provide a simple, local, sustainable product to our people.


Think of the last time you drank a glass of fresh squeezed orange juice. Now compare that flavor to the boxed OJ you buy from the store. There's not really much to say - the difference is in the taste. Science tells us why fresh is better. We prefer fresh because we can taste fresh. Simple as that. 


Our philosophy on food is simple. You shouldn't have to have to be a nutritionist, dietitian, or a scientist to understand what you are eating. That's why we rely on real ingredients in their least processed form. We never use emulsifiers, stabilizers, artificial flavors or sweeteners. And we never use refined sugars.

NotMilk is made with real ingredients you recognize and can pronounce, ones you don't need to google or ask your fitness crazed friends about. Why? Fads come and go - one year it's agave, another it's stevia or some other highly processed sweetener. A few years later, we always learn the real downsides to these fads. That's why we say, the more natural, the better. 


We live, love, and make milk in NYC. We are proud New Yorkers (naturalized transplants) and we are proud members of our community. We shop small. We believe in supporting our community. Aside from our deep and undying (though sometimes trying) love of NYC, we know that you can't have a fresh product that's not made locally. Fresh is local, and so are we. NotMilk is made and sold in NYC for NYC. 


We are athletes, lovers of the great outdoors and our amazing planet. We want to do everything we can to protect Mother Earth and preserve her treasures. That's why we are committed to creating a sustainable product. How, you ask?   3 ways - recycle, reduce, and reuse.

Recycle: All of our NotMilk meal is used to make delicious, gluten-free treats so not a single ounce of nuts goes to waste.

Reduce: NotMilk is always local. By keeping our delivery local, we minimize our carbon footprint. That's also why we use recyclable bags and bottles- less waste, less environmental impact. 

Reuse: NotMilk is committed to using glass bottles. Glass preserves the flavor of our milk and we like to reuse it so our packaging doesn't end up in a landfill. Return your bottles to us and get $2 cash back! That's how serious we are about recycling.